"Soft drink giant PepsiCo has decided to remove from Apple's App Store a controversial iPhone and iPod touch application criticized for its insensitive portrayal of women.
AMP UP Before You Score--a free application touting PepsiCo's Amp Energy drink and touted as a 'road map to success with your favorite kinds of women'--generated user reviews calling the app 'sexist and stupid' and 'a great new case study for branded apps gone wrong.'
Pepsi eventually turned to its Amp Energy Twitter feed to apologize, but did not immediately pull the app from circulation--at the time, a spokesman informed The Wall Street Journal the firm is still 'looking at the situation and evaluating its options.'"
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